Close this search box.

Zicail’s Evolution and Growth

Experience the passion, dedication, and innovation that defines our journey at Zicail.

Our Success Story: A Founder’s Perspective

Zicail Founder Wensong Wu

Wensong Wu
Founder of Zicail

Venson Wu’s passion for quality and innovation led him to leave his job and dive into the beauty and skincare industry in the early 90s. Starting with a small distribution company, he eventually opened his own factory and invested in cutting-edge technology and talent recruitment.

Today, Zicai is a leader in the domestic and international beauty and skincare industry, with multiple independent brands and a state-of-the-art factory spanning tens of thousands of square meters. Zicai’s commitment to quality is evident in its major domestic and international quality system certifications, state-issued invention patents, and recognition as a “high-tech enterprise” by the government of Guangdong Province.

As the founder of this successful company, I am proud to share our journey with you. It all started in the early 90s when I noticed the growing demand for beauty products in China. I decided to leave my job and ventured into the beauty and skin care industry to provide quality products to beauty lovers worldwide.

Initially, we were just a distribution company, but soon we opened our own factory to ensure product quality and control. From a small team of a dozen employees, we have now grown into a huge Zicai team with several independent brands and a factory of tens of thousands of square meters. Our ultimate pursuit of quality has attracted many brand dealers, and our products are now exported to many countries and regions.

At Zicai Cosmetics Factory, we understand that quality is the foundation, and innovation is the driving force to keep moving forward. We constantly research new technologies and products to keep up with the development of the beauty and skin care industry. We also focus on talent training and continuously recruit high-tech talent to form a team of experts good at innovation.

Today, we have successfully passed major domestic and international quality system certifications, and have received several invention patents issued by the state. Our factory has become a leader in the domestic beauty and skin care industry, and is supported by the government of the development zone. We are also proud to be recognized as a “high-tech enterprise” by the government of Guangdong Province.

Thank you for choosing us, where quality and innovation are always at the forefront of our success story.

Key Milestones of Zicail’s Journey


With bold vision and unwavering determination, we established our factory, marking the first step towards our journey of excellence.

Our commitment to quality and integrity was recognized by the Guangzhou Quality Association, as we were awarded the prestigious “Guangzhou Quality Integrity Commitment Enterprise” award.

The People’s Government of Jiangwan Town, Wuyuan, Jiangxi Province issued an official award for donation, affirming our dedication to social responsibility and community development.

We were awarded the “A Grade Enterprise of Harmonious Labor Relations in Baiyun District in 2014”, a testament to our strong commitment to employee welfare and satisfaction.

We were recognized as a “High-tech Enterprise”, an acknowledgment of our relentless pursuit of innovation and technological advancement.

We became a member of the Federation of Industry and Commerce of Renhe Town, Baiyun District, Guangzhou, a recognition of our contributions to the local business community.

We were appointed as the vice president of the Federation of Industry and Commerce of Renhe Town, Baiyun District, Guangzhou, further solidifying our leadership in the industry.

Our tireless efforts and dedication to innovation were acknowledged as we were awarded the title of “High and New Technology Enterprise” by the Guangzhou Municipal Department of Finance, Department of Science and Technology, and Guangdong Provincial State Taxation Bureau. We also won the title of charity unit.

We achieved yet another milestone, receiving the AA grade of Guangzhou Harmonious Labor Relations Enterprise, a testament to our harmonious relationship with our employees and continued commitment to employee welfare.

In 2023, Zicail continues to evolve and innovate, driven by our passion for excellence. We launched our latest product line, featuring cutting-edge technologies and premium materials. Our commitment to quality and sustainability was also recognized by the Guangzhou Environmental Protection Bureau, as we received the “Green Business Certification”. As we look towards the future, we remain steadfast in our dedication to social responsibility, employee satisfaction, and customer satisfaction. We are proud of our journey so far and excited about what’s to come.

Greening the Beauty Industry: Our Sustainability Efforts

At Zicail, we take our responsibility to the environment seriously. We believe that by prioritizing environmental protection, we can create a greener and more sustainable future for ourselves and generations to come. That’s why we’ve passed the ISO14001 environmental management system certification and established our Environmental Safety Department, which is dedicated to managing our daily impact on the environment.

Through effective daily environmental management, we’re able to focus on prevention, raise awareness among our employees, and reduce risks caused by environmental factors. We’re also committed to using recyclable packaging materials whenever possible, helping to minimize waste and meet our customers’ environmental requirements. By taking these steps and working together to prioritize sustainability, we believe we can create a brighter and more eco-friendly future for all.

environmental sustainability

Caring for Our Community

At Zicail, we are dedicated to supporting our community and helping those in need. Our Chairman, Mr. Wu Wensong, co-founded the Chongqing Jiangjin Chamber of Commerce in Guangdong Province to assist struggling businesses. During the 2019 epidemic, we donated both cash and materials totaling several million yuan to aid those affected. Additionally, we donate to poor schools and students, supporting national education and building a brighter future. Together, we can create a more compassionate and caring society.


Ready To Start Your Beauty Journey With Us?


Get Wholesale Prices & Custom Requests